SWOT Analysis Nike

Lets create a SWOT Analysis Nike.

Strengths

• A very professionally competitive company.
• Has ownership of no physical factories so production can be moved to a more cost effective location when necessary.
• Very well branded among consumers.
• Offers their products worldwide.
• Have offices in forty five different countries.
• Fortune 500 company.
• Employs over thirty thousand people across the world.
• Has a very strong marketing campaign that increases brand familiarity.
• Chains of retail stores such as Niketown.
• Has ventured into many different rebranding opportunities with successful results.
• Providing lightweight shoes by incorporating lunarlite foam materials.
  

Weaknesses

• Profits are largely dependent on the footwear products while other branded products are not as strong.
• History of violations of over time laws and minimum wage rates in Vietnam.
• Accusations of poor conditions in the work place.
• Accusations of exploiting workforces that will work for cheap in overseas countries.
• Constant focal point for negative criticism by the anti-globalization groups.
  

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Opportunities

• Creating sportswear items by incorporating the waste from regular manufacturing.
• Stepping into the line of economy boosting projects that will encourage recycling.
• Product development that changes as the trends change.
• Expansion into sport sunglasses and jewelry lines.
• Expansion in the global markets to create larger brand recognition.
• Reducing controversy surrounding their trade and production practices.

SWOT Analysis Nike Threats

• Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses.
• Competitors are becoming more aggressive and creating high quality products that are taking from the profits of NIKE.
• Sensitivity to price among consumers leads them to purchase the most cost effective pair of sports shoes.
• Maintaining the reputation of being eco-friendly.
• Managing the financial conditions in the economy today.
  

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